Create Digital Products That Sell.

This is from Umbrellavs and actually tells us the nuts and bolts of how to create digital products that sell.

Its actually a decent page full of information that other websites don't necessarily mention. For instance a sales page. How many times have we come across people saying you need a sales page for your digital product? Not that many.

They also go into pricing, which is also a topic that you don't see that often.

The overview of Umbrellavs article on how to create digital products that sell

The article is a decent length so you will be reading for a while, here is the shortened, edited and added words version:

1. Know Your Audience

Understanding your target audience is crucial. Identify their interests, problems, and needs to create a product that offers a compelling solution. Developing a customer avatar—a detailed profile of your ideal customer—can help in this process.

2. Choose the Right Digital Product

Select a product type that aligns with both your skills and your audience's preferences. Options include ebooks, online courses, templates, planners, journals, printables, and memberships.

3. Validate Your Idea

Before investing time in product creation, ensure there's demand for your idea. Methods include:

Asking Your Audience: Conduct polls, surveys, or one-on-one conversations to gather opinions.

Analyzing Competitors: Research similar products to assess market demand.

Pre-Selling: Offer the product for sale before it's created to gauge interest.

4. Create Your Digital Product

Focus on delivering high-quality content that provides value. For ebooks or online courses, plan your content thoroughly, add personal touches to connect with your audience, and consider including supplementary materials like checklists or templates.

5. Design Matters

A professional and appealing design enhances perceived value. Ensure your product is visually engaging and user-friendly, as this can significantly impact sales.

6. Set the Right Price

Pricing should reflect the value offered and be competitive within the market. Research similar products to determine an appropriate price point that balances affordability with perceived value.

7. Market Your Product

Develop a marketing strategy to promote your product effectively. Utilize social media, email marketing, and collaborations with influencers to reach a broader audience. Highlight the benefits and unique selling points of your product in your promotional efforts.

Some things to note

• Depending on your selling technique, what something looks like is very much in the eye of the beholder. One book- with no pictures, sells well and has hundreds of reviews and is overwhelmingly positive in comments. The following was a Pin we created, very basic. But? Gets daily views.
  

• Validating your idea is difficult but there are different ways to do it. It always starts with your audience. Asking them what they are into. Another is to find what other digital products are selling and then create products based upon that topic- but be different. Your audience should be buying products and you will know what they bought if you follow them.
  
• Price is very subjective. You can not be ruled on price, but you also have to be a realist on this. If everyone else is charging $2.99 for an ebook then what makes your so special to charge $4.99? Why not $9.99? Why charge lower and why charge higher? If your product is a leader product then you want more people to buy it, so reducing the price slightly might be helpful.
  
• Influencers can be overrated. Some are great, others poor. It depends how responsive their audience is and usually a smaller audience is better- and cheaper.

Want to sell one ebook and then go on from there? Then check this out.

Our blog? Can be found here

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