Online Pro eProduct Selling Case Studies. How Do Companies And Celebrities Sell Their Own eProducts and Gain Affiliate Sales?

Online selling can mean such a lot. Most people assume that it is about selling something for money. It is, but it can also be a lot more.

Selling is the art form (it can be learned) of persuading people to be interested in your item so that they can do something you would like.

So this can easily be:

• signing up for a newsletter
• downloading an ebook
• buying your product
• buying a subscription
• reading an article and possible clicking on the ads that surround it
• buying a product that you recommend
• buying into what you say

Online selling is simpler because it is immediate and there is such a low barrier to entry that anyone can set up a website/ free social page and then sell something. Online selling is also a problem because of those issues, so you have multiple people chasing after a limited amount of prospects.

What are online selling case studies?

We are all buyers and sellers. And some who will read this will also have their own websites that are doing well.

What we have noticed is the following:

• we forget that we are buyers and we always believe we are sellers.

So for us we are buyers when we look at a website. We might not be "buying their product" but we have to ask ourselves...are we "buying what they say". Is the website functioning as it should. If we were buying, would we?

As new websites appear they have dreams of making it big- don't we all. But in that quest we find that they run as quickly as possible to become big. They run quickly as possible to make the sale. But what they actually do is trip becoming big and they fail at getting a sale.

Larger websites also can not laugh. We have found that as websites become larger they become less nimble. They increase the amount of people (ideas and thoughts) and they forget what they are trying to do- what their initial issue was. Now they seem to be in the business of profit (which is not a bad thing) but they fail to understand and realise the initial draw to that website.

Then we have the table websites. These are websites that, for some reason, are leaving money on the table. It not sometimes obvious to the seller that the ebook or subscription is nice but why don't they add XY or Z, I might be interested in that.

So as we travel around online as visitors we will see websites that fit into one of these categories. When we find them, we'll go through them and see some stats, how big they are, what they are trying to see and can they be helped more. This is the purpose of the online selling case studies.

Now. And this is something we need to make abundantly clear. It is not saying that the website/ creator is bad or good. We are trying to ask (as a visitor remember) will we buy into what they are selling or would we not. That is all.

For example, one website gives you a link on one of their content pages. You click on it and then get sent away to a different website. You can not click back. So unless you want to re-search and find that website again, that website is gone. With one link a visitor is lost.

The online selling case studies

We have broke the studies down to categories. Now, yes, different companies can go into different categories, some can go into 2. But here's the reasoning:

1. Content Creation. Its mainly that. Creating content with limited person interaction. Sure the creator might have started it initially but over time they have come away
   
2. Increasing brand. They are making sure that the brand is at the forefront. They know they are replaceable and are trying to get "outside" the company- which is healthier.
3. Niche Influencer. This is where the person is the focus and they try different products, not a vast amount of sponsorship if any. A bit of increasing the brand.
4. Offline. How are some of these offline companies using online tactics?
5. People. You mainly view the channel/ website because of the person/ people. They have a brand but the group/ person is the main "brand"
   

Content Creation

Tasty A huge social generating content multimedia enterprise. How do they sell eProducts and affiliate products?

Can Gizmodo do more? Tech website. How do they generate incomes, and what does it look like for the visitor?

A powerhouse of content and brand recognition. But can TED-ed generate more money or even traffic?

Can Tutplus do more? How do you do code/ graphics how-tos?

Increasing brand

A powerhouse of a motoring brand. So can DriveTribe generate money, promote sponsors, build an empire yet still keep with their grass roots fan base?

A 4 million sub Youtube channel. How can New Rockstars, a media company do more?

A very successful website, so what has Engadget going for it and what stuff could it change?

How did Amazon become successful- and no it isn't because of affiliate sales.

Why does MrBeast use Shopify and content creator income streams

How did Dude Perfect start? How did they use social and how are they building a brand and trying to maintain that brand?

Disney+. It seems to be in trouble, but it could just be hype. However, could they be helped?

Niche Influencer

Rick Beato and increasing the chance of selling music products. A music influencer.

What does a passion project look like and a niche influencer? Star Wars Theory.

Offline

How can Artisan Electrics, an offline company increase their Youtube profitability and increase their offline brand?

GameStop the computer games/ peripheral/ collectibles company. How can it grow more?

How does Kimberly Clark, a dominant offline company sells physical products by using side online selling.

People

Sorted Food is like Dude Perfect but for Chefs. How are they maximizing their brand in a competitive field?

How did Vsauce become (or became) so big?How do you stop stagnating or try new topics?

How Noah Kagan became successful (it's not because of Appsumo or Facebook)

The Futur is a website with a cool following and credibility, can it do more?

Lord Vinheterio is a successful pianist on Youtube (one of the  biggest), so what about their product page. What are they selling as they are not necessarily an influencer?

Enes Yilmazer is a high end house viewer on Youtube. How does Enes do it, and what could be added to this growing brand?

Travel Youtubers YesTheory...have mastered the art of travel blogging and have a great core audience. How did they do it and what are they going into now?

What is the DesignJoy business model?

Why isn't Ninja the same as MrBeast?

Youtube travel game Jet Lag is multi seasons in to their Youtube channel. How did they start, what are they doing well and how can they grow more?

$2 million/ year Charlie Chang. How does Charlie make money?

How did MrBeat actually go from few views to 250 million video views (hint: anyone could have done it)?

What happens when you rely on one social media platform? Step forward Charles Berthoud.

How did Mark Rober become successful? How do you jump from early Youtube celebrity to millions of subscribers, a suite of products and TV shows?

How does a Youtuber make $2million/ year on productivity?

How can Devin Stone and Legal Eagle, a legal Youtube channel have such huge success and what can the future hold to grow the brand?

A very large science based Youtube channel, so can Veritasium do more?

Delish D'Lites is a food blogging website specifically niching into Puerto Rican recipes. It is doing very well...How did it start, how does it make money and grow?

How does influencer Doctor Mix make money, generate traffic and can it grow even more?

Check out more online selling articles here at the Jasonera blog.

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