The Best Digital Products To Sell On Etsy

The best digital products to sell on Etsy are ones that are catered to that audience. They like difference, creativity and niche. And. Etsy has a huge audience of buyers.

Ebooks are similar products seem to do well. But you still need to drive an audience to it.

Compared to Amazon, Etsy has:

• A niche and creative audience: Etsy is ideal for niche or highly creative products, such as DIY guides, crafting ebooks, or lifestyle-focused content.
• Smaller market: Etsy has a smaller but highly engaged audience compared to Amazon.
• Buyers expect unique products: Your ebook needs to stand out and cater to Etsy's unique and creative buyer base.

Selling an ebook on Etsy?

The types of ebooks that sell well on Etsy are:

• How-to Guides: Practical guides, such as "How to Start a Small Business" or "DIY Craft Tutorials."
• Planners and Journals: Digital planners, budgeting guides, or fitness journals.
• Creative Niches: Topics like art tutorials, photography tips, or recipes.
• Educational Content: Language learning, skills training, or study resources.
• Inspirational Content: Motivational guides, self-help books, or wellness tips.

So how do we sell one? Here's the steps:

1. Use tools like Canva, Microsoft Word, or Adobe InDesign.
2. Save it as a PDF for easy distribution.
3. Set Up an Etsy Shop: Create a seller account. Set up your shop name, profile, and payment options.
4. Upload Your Product: Add a detailed product description with keywords for search visibility. Include visually appealing mockups or sample pages as images.
5. Price Your Ebook: Research similar products to determine a competitive price. Consider offering discounts for first-time buyers or bundles.
6. Promote Your Ebook: Use social media, email newsletters, or Etsy ads to drive traffic. Optimize your product description with relevant keywords for organic search.
7. Deliver and Engage: Set up the digital file for instant download after purchase. Engage with customers by answering questions and encouraging reviews.

What Etsy users look for:

• Focus on Quality: Well-designed and valuable content will attract more buyers.
• Target a Specific Audience: Niches often perform better on Etsy.
• Leverage Reviews: Positive reviews build trust and increase sales.
• Bundle Products: Offer multiple ebooks at a discounted rate to boost value.

What do other sites think of the best digital products to sell on Etsy?

This following area comes from StepUpBossUp....and they go into detail what they sell on Etsy. There's Sandra Di on Youtube that will show you:

The topics and digital products? Most might seem non-digital, but you need to make them digital to:

• have a "hands off" approach
• able to scale
• not to be concerned about stock.

You can, when you get more audience and subscribers up and going then send links to affiliate products that would be more hard copy- which would have a higher price.

1. Personalized Templates (e.g., Resumes, Planners)

Personalized templates cater to individuals seeking customizable and ready-to-use solutions. This includes items like resumes, cover letters, daily planners, and budget sheets. The demand stems from users desiring professional and aesthetically pleasing designs without creating them from scratch.

Example: A seller offers a customizable resume template designed for creative professionals, allowing buyers to input their information easily. This product appeals to job seekers aiming to make a strong impression with a professionally designed resume.

2. Educational Materials and Courses

With the rise of online learning, there's a growing market for digital educational resources. This niche includes downloadable worksheets, instructional videos, and comprehensive courses. Products with Master Resell Rights (MRR) or Private Label Rights (PLR) are particularly appealing, as they allow buyers to resell the content.

Example: An Etsy shop offers a digital course on graphic design basics, complete with video tutorials and practice files. The course is available with PLR, enabling purchasers to rebrand and sell it as their own.

3. Art and Illustrations

Digital art and illustrations are popular among customers seeking unique graphics for personal or commercial use. This category encompasses clipart, digital stickers, and bespoke portrait commissions.

Example: An artist sells a collection of digital watercolor floral clipart, which crafters and designers can use in their projects. The high-quality images are suitable for both digital and print applications.

4. Business Branding Kits

New businesses often look for cohesive branding materials to establish their identity. Digital branding kits typically include logos, business card designs, social media templates, and color palettes.

Example: A designer offers a minimalist branding kit tailored for boutique owners, featuring editable logo files, Instagram post templates, and matching business card designs. This allows entrepreneurs to maintain consistent branding across various platforms.

5. Digital Planners and Journals

As more individuals transition to digital organization tools, there's a significant demand for digital planners and journals compatible with devices like tablets and smartphones.

Example: A seller provides a hyperlinked digital planner designed for use with note-taking apps like GoodNotes. The planner includes monthly and weekly layouts, goal-setting pages, and customizable sections, appealing to tech-savvy organizers.

6. Printable Wall Art

Printable wall art offers customers an affordable and instant way to decorate their spaces. Designs can range from inspirational quotes to abstract art pieces.

Example: An Etsy shop features a set of printable abstract art prints in high-resolution PDF format. Customers can download the files immediately after purchase and print them at their convenience, making home decor both accessible and customizable.

7. Niche-Specific Digital Products

Catering to specific niches can set a seller apart in the crowded Etsy marketplace. This involves creating digital products tailored to particular hobbies, professions, or interests.

Example: A creator offers digital knitting patterns for advanced crafters, providing detailed instructions and diagrams. By focusing on a specific skill level within the knitting community, the seller attracts a targeted audience seeking specialized content.

The problem?

With any product sold online, you need traffic. A really cool product is just gathering digital dust if no-one knows that it is there.

So like will all store fronts, third part sites etc- they host, you generate.

When we search around for ebooks and Etsy we found that they are the simplest to create and host on Etsy with limited design flair. Remember though you can link in your ebook to a video series which also increases the value of the ebook and makes it "different" to buyers in a competitive arena.

More digital product selling ideas and techniques can be found here

Sell one ebook then many more? Check out here.

Our blog? Can be found here.

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