What Are The Top Selling Ebook Categories?

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This top selling ebook categories can come with a big disclaimer. Just because a trend is present doesnt mean that it is a good trend. You can have:

  • a trend going up
  • a trend going down

Most people will pick a trend that is going up. However where would you be on that trend?

  • the very start would be cool, but then you need to get traction and do some marketing to get people to buy into your product
  • you could start 1/2 way up the emerging trend, however as the name implies, a trend is where people are jumping on and you then can get more competition.

There is also the point of a trend and what type of product it is attached to. Good trends fade in and out and are always there. They get changed and rehashed into something different. Bad trends are ones that jump in quickly and then out as soon as you have created the product. Good example?

Fidget Spinners. Below is the trend data from Google from 2004 to present day in 2024. Big peak, big drop off.

top selling ebook categories

So top selling ebook categories need to be...

They need to have some growth but also have some lastability and stability. So below is a list of some of the evergreen ebook selling categories:

  • Fiction Genres: Mystery/Thriller: Psychological thrillers and detective stories have consistently been popular. Romance: Romance novels, including contemporary, historical, and fantasy romance, have a broad readership. Science Fiction/Fantasy: Dystopian fiction, space operas, and epic fantasy have attracted a dedicated fan base. Literary Fiction: Novels exploring complex characters and intricate plots continue to find readership.
  • Self-Help and Personal Development: Motivational books: Titles that inspire and provide actionable advice for personal growth. Productivity and Time Management: Guides on optimizing time and increasing efficiency.
  • Cookbooks and Recipe Books: Healthy eating and diet: Nutritional guides and cookbooks focusing on healthy recipes. Quick and easy recipes: Books catering to individuals looking for convenient meal options.
  • Business and Finance: Entrepreneurship: Guides for aspiring entrepreneurs and business leaders. Investing: Books offering insights into investment strategies and financial planning.
  • Career development: Resources for professional growth and career advancement.
  • Technology and Science: Popular science books: Explorations of scientific concepts made accessible to a broader audience. Technology trends: Books discussing emerging technologies and their impact on society.
  • Health and Wellness: Fitness guides: Exercise routines, workout plans, and fitness advice. Mental health: Books addressing mental well-being, stress management, mindfulness and coping strategies.
  • Biographies and Memoirs: Autobiographies of notable figures: Life stories of celebrities, leaders, and influential individuals. Memoirs of individuals with unique life experiences: Personal narratives that resonate with a diverse readership.
  • Educational Content: Educational guides and textbooks: Resources covering a wide range of subjects for both casual and formal learning. How-to guides on various subjects: Practical guides offering step-by-step instructions.
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As you can see, there are a wide range of topics to check through. Some have been increased due to COVID and our environment like wellbeing and mental health. People are always looking for job advancement. But with the onset of further home working you will find computer courses and AI will also be trends- which has been noted above. Cooking and using Youtube semed to have a bump through COVID as this one online blogger also found.

So what are the up and coming trends and which ones can be more of a the evergreen top selling ebook categories?

  • Wellness and Mindfulness: There was a growing interest in books related to mental health, mindfulness, and overall well-being. People sought guidance on stress reduction, meditation, and improving mental resilience.
  • Sustainability and Green Living: Books focusing on sustainable living, eco-friendly practices, and environmental conservation gained popularity. Readers showed an increased interest in understanding and adopting more environmentally conscious lifestyles.
  • Diverse and Inclusive Literature: There was a rising demand for books that reflected diverse voices and perspectives. This included literature featuring characters from different cultural backgrounds, ethnicities, and marginalized communities.
  • Tech and Innovation: With rapid technological advancements, there was a surge in interest in books exploring emerging technologies, innovation, and their societal impact. Topics like artificial intelligence, blockchain, and cybersecurity attracted readers.
  • Cooking and Baking: Cooking and baking remained popular topics, with an emphasis on healthy recipes, plant-based diets, and specialty cuisines. As people spent more time at home, there was a notable increase in interest in home-cooked meals.
  • Personal Finance for Young Adults: There was a trend towards books addressing financial literacy and personal finance, particularly targeted at younger audiences. Topics included budgeting, saving, investing, and managing student loans.
  • Science Communication: Books that effectively communicated scientific concepts to a general audience gained traction. Authors who could make complex ideas accessible and engaging found success.
  • Dystopian Fiction: Dystopian fiction continued to be popular, reflecting societal anxieties and exploring speculative futures. Themes related to environmental challenges, technological dystopias, and societal upheavals resonated with readers.

We can see some trends that are evergreen:

Cooking. But with more of a healthy eating or homely style. In time we will probably find  healthy and filling meals being created on a budget. I know that I havent seen too many of those around. Many Youtube videos seem to be about amazing kicthens fully stocked and not too real world.

Mental health and wellbeing. People are always looking for a way to relax, organise thoughts and to enjoy life without life being too hard.

Tech advancment and knowledge. Tech blogs seem to rule and have done for a ehile. News reports ideas and technologies and people don't want to be behind that curve.

I also think that we will see cross over categories- like green tech. Money saving for teens ultilising tech and even how to do the basic of monetary tasks like bills, credit cards and what are banks and savings?

Dystopian ideas are also being utilised in movies.

Want to check out other online selling articles? Check out the Jasonera blog here.

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