Amazon SEO, A9 and Rank

Amazon SEO is based upon the A9. The A9 are a series of areas which Amazon looks at and ranks their products. The technology was bought by Amazon and it gets tweaked very regularly.

Now. The A9 is supposed to be this Grail of information that when you find it unlocks the secrets to getting your products ranked higher on Amazon.

Now. There are a couple of issues with this:

• Amazon doesn't list the A9 in it's entirety- It would open the Amazon SEO ranking system to manipulation
• Search online and you get different A9 factors. Therefore no-one really knows the factors
• If you piece together research, articles, Amazon statements you can actually fit together a really good idea of what they look for.
  

Amazon SEO and the A9

From what we can find, we have found the A9:

1. Purchased shopping carts. What people actually bought and added to through “backend” purchases.
2. Items added to carts but abandoned. Did they find something better? Buyers remorse? Computer crash or software failure?
3. Pricing experiments online. Amazon is widely known to test in certain areas and test something else in others. Would they test sales, authors, recommendations, bundles? Sure they would.
4. Wishlists. Products already out and products still to come. Could be classed as shopping cart data.
5. Referral sites. Search engines and websites know where you came from and where you went to. A page of same topic linking to a page of same topic increases the “value” of that second page. They also know if you found the link through an email, this could also indicate an increase in book sales as an email promotion. Amazon knows the same. Each mouse press is logged. They know the top “in” pages and the top “click away” pages.
6. Dwell times. Search engines give weight to how long you spend on a website. The longer you spend on one page the more you enjoyed it, or so they believe. If you spent a long time on one page of Amazon is it because you didn’t know where to go, or were you steeped in thought? Increasing bios and book descriptions will help with this. A longer description also states that you enjoy the product yourself and are “proud” to talk about it. Oddly enough this is actually classed as a factor to be brought up in the long-tail charts.
7. Ratings by you. If you have rated things in the past, commented, ranked and spent a lot of time clicking and being productive that will give that user a better Oomph. It also allows Amazon to build a profile of that user.
8. User segmentation. Are you buying books spread out or are you buying books to learn? In other words, if you bought two books on affiliate marketing and then a month later bought another book on affiliate marketing for beginners, well that might suggest that the first two books weren’t that good? If you buy baby books Amazon could also target you with toddler books when you come back at a later date.
9. Views. What did you look at before your put an item in your cart? Why did you choose that item rather than the rest? And you have to ask yourself, how many times did you view the item before you bought it? Did you go offline? Did you go to another website to find a review of the item? Did you search for that specific item name?

Great, product ranking we go!

Not so fast.

What Amazon doesn't state is that the A9 is actually incomplete. People ask for the A9 and you get vague responses- hence the random ways the A9 can be assembled.

What we have found is that the A9 is very incomplete. But the A9 is part of a system that loops off each other. For instance.

• Items added to a cart. They just don't look at that and assume the product is good if landed in the cart. If you get cart abandonment then they will flag this as a question. Now at some point you would come back to Amazon. Do you buy the product, do you get rid of it? Do you find another product of equal price/ content and discard the original? Or do you keep the original and add the second product- therefore the second product could be aligned with your original product in the "also bought" area. It could also highlight that the original product is needed but is incomplete.

All this is then thrown into an area which also looks at Views. Did you look at the original product for too long, look at other products? Did you buy the original product straight away or did you look at others? Were those other products any one of the secondary products bought?

As you can see- the A9 is a title. That title spreads out into other areas and those areas spread even further.

So it isn't necessarily the A9, it is more like the A100.

We looked for these additional factors and Amazon does eventually list them, but you have to search deep.

You can check out more on our hunt for Amazon SEO and rank here.

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