The Secrets Of A Pro Ebook Selling Website

An ebook selling website that is designed to sell ebooks must look like something right?

Yes it can and in many ways- it can not :)

Before being more cryptic, lets take someone who is selling ebooks, books and appearances and see what they do and how they actually sell.

Step forward Jefferson Fisher.

Jefferson Fisher and the pro ebook selling website

Jeffersons About Us page is this:

"I’m a Texas board certified personal injury attorney and law firm owner of Fisher Firm.

In 2022, I began making videos of my practical communication tips to help people argue less and talk more. I recorded them the same way as I do today—in my car, in between hearings or after work.

Today, I'm one of the most respected voices on communication and arguments in the world. Millions of people and some of the world's leading brands come to me for advice and practical strategies to communicate more effectively.

Whether it's through my videos, podcast, or live talks, I'm committed to helping you become more articulate, confident, and persuasive in every conversation."

It took us ages to write ours- background, ups and downs (just like we are told). Make you more down to earth, list your struggles and the journey.

It doesn't look like that here. It is- who I am, what I have done, what I am doing. It's nice and direct to the point. Maybe that is the point. If you are selling communication products then direct sentence structure is your thing.

Jeffersons ebook selling came our way by...

We noticed that someone had bought Jeffersons book. About how to articulate yourself in certain situations.

We asked why they bought the book- and it was a physical book- not an ebook. They said (in bullet point):

• They watched his Instagram
• The works and quick videos connected with what they were experiencing at the time
• They watched quite a few short videos and all seemed to be pretty much on point, professional and similar in structure and appearance- so the brand message didn't waver. Or the professional background wasn't subconsciously in doubt
• Jefferson said something on the lines of- if you like what I am saying then wait for whats coming next
• The book was stated
• Comments were read and people said things on the lines of "Its like keeping Jefferson with you all the time". "Great book" etc
• A link was given to buy the book, but was also suggested that it was available on all good book sellers. Amazon was chosen due to trust.
• The book was around $20

So where is Jefferson promoting and selling his books?

The whole point of this is that we know that there is going to be multiple areas where Jefferson is going to be selling or appearing.

But before we start promoting online, we have to figure out "what" we are promoting. You do not promote ebooks, you promote the person who wrote the ebooks as a driver for wanting to read the ebooks.

Jefferson has a professional image to keep and that has to be displayed everywhere. Remembering he also has a Law practice. Anything online might reflect upon that business. It may also increase clients.

But there are many lawyers online, so how is Jefferson differentiating himself from others?

Well, the main niche of Jefferson is being articulate and answering questions and being able to handle situations that are good for you and indirectly, your mental health. It is effective communication. It is also using our doubts that we are not effective and our own plus points that we want to become better.

But how does someone do that? How do you promote being an effective communicator?

Well Jefferson leans directly on his layer background. Who doesn't want to be an effective communicator like a lawyer?

You will notice then, that most of the pages and marketing is going to have either lawyer, or Fortune 500 clients thrown in there somewhere. It "proves" to you that Jefferson is truthful. He is removing the doubts and promoting professionalism and trying to be on brand wherever he can. This works well in almost all situations when you are trying to promote proof and trust. State you background- just like Noah Kagan does.

Were is Jefferson Fisher?

A quick search online and you find that Jefferson is everywhere. He (or his publisher) is using most of the social sites to get the name around. The likeliness that you will go to Jeffersons website and buy a book, in our thoughts, would be low. Compared to if you went straight to one of the many book stores online.

Promoting your website is OK, but you then are running the risk that once on, people are going to find your book. Why take the risk? Amazon allows you to sell your ebook anywhere, so why not (unless you are in the KDP Select group, then you can't).

Here is a list of the sites where Jefferson is on (the first 3 are in order). We looked for "Jefferson Fisher Book". Also note that his book is advertised through Amazon and gets top and bottom slots on Google:

• Amazon- 300+ reviews, 5 stars. One of many similar type of reviews: "Great book...an extension of his podcasts. I hear his voice while reading the book. It's like he is there beside me while I'm reading. This is an easy read and helpful for everyone. It is a fantastic read, with information for everyone from every walk of life. :)"
• Goodreads
• Direct to book on own website- you can get free bonuses when you write in your online order number from buying on site
• Youtube videos- which are his Podcast online. 450k subscribers. Mainly positive reviews, here's one of them: What an incredible gift! Never heard a podcaster share a chapter of their book for free. Thanks for all that you are and all that you do
• Indego (book store)
• Homepage of website
• Penguin (publisher)
• Barnes and Noble (bookstore)
• Instagram
• Audiable
• TikTok
• Thriftbooks
• Books on Beechwood
• Whitcoulls- a retailer
• Target
• Apple Podcast

That is the end of the second page of Google search. Next page was Facebook, Google Play, Waterstones (book store) and Spotify.

Oddly enough, when we checked out "Jefferson Fisher The Next Conversation", the only difference was Podcasts, Youtube, Facebook and LinkedIn were more into the first and second pages.

OK then, what does his main ebook selling website look like?

Not what you think. There is very little content on the selling page. But what there is is professional layout with as much trust factors as you can place on a website without it looking odd.

Main page. And these are done in rectangle sections on the main page.

• Top are links and a big sign up for the newsletter
• Newsletter
• His views and stats online (like 10m+ followers across social media)
• About
• Podcast and the links to the various playing sites
• Sign up for newsletter
• Links at the bottom of the page.

Each section does something. They either promote proof or get you to signs up or listen. The book is nowhere to be seen.

The actual book page?

That's just the start- above the fold. Here's the book, here's where to buy it from. Next:

• Major book sellers where you can buy the book from, direct linking to the book
• How to get free bonuses (cool idea btw)
• Peer reviews and stars- all good
• About the book
• FAQ
• International languages
• About Jefferson
• Newsletter sign up
• Links

Very little "content" that Google likes with most of it being pictures and links. This suggests that Jefferson is picking up sales from the site but mainly highlighting 3rd party providers to sell for him.

But...

All the pages are directing you to either:

• Signup to a newsletter
• Trial a Podcast

He is trying to keep the audience. And, we haven't read the book or heard the Podcasts, but we are close to certain that the website is mentioned. This is great because it uses "free" traffic from those same third party websites to generate traffic. Jefferson is also making sure that he has his "own" traffic through signups or followers on those same platforms...just in case.

Does it work?

Well, apart from the 10m followers, Jefferson has also got 250K email subscribers- which is a ton.

The main point

Clearly Jefferson is selling through third party websites and some through his own. But it is really important to recognise that Jeffersons marketing process is to try and get traffic to stick with him.

It almost seems like a splatter of social websites. But the websites that help are ones that are promoting Jefferson.

• Instagram
• Youtube
• Podcast
• TikTok

What do they all have in common?

Speaking and communication. What is Jeffersons brand all about?

"You Deserve To Communicate With Confidence". As his website states.

Would Jefferson get the same affect through an article? No, of course not. You can't really portray communication with confidence through word. And if Jefferson is ramping up the views in Insta, Podcast and Youtube then he knows that verbal delivery marketing methods work well.

The main ways to sell your ebook? Check out here.

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