The Skillshare Influencer Affiliates

The Skillshare influencer affiliates is not a new thing. The idea of influencers is also not new, the name has been created to highlight what they do.

Influencers of old were recognised people in their chosen field on and offline. Oprah Winfrey is an influencer. When she talked about certain products the sales of those products increased.

According to Investopedia:

"Many businesses and people who were lucky enough to appeal to Oprah Winfrey found overnight success after being promoted on her groundbreaking show—which ran from 1986 to 2011 and was the highest-rated daytime talk show in American TV history."

The key to this success is really quite simple. Again, according to Investopedia:

"The Oprah Effect was especially powerful because of her authenticity. Oprah chose products she was genuinely interested in, rather than being paid to promote them. And, unlike typical celebrity endorsements, she supported independent family businesses."

Influencers and micro-influencers

Influencers (micro or large) share the same thing:

• a large audience

But, that is false.

The audience is not the key here- hence why micro-influencers are also used. It is the interaction and belief in the person that is the key.

Then we have to state that, influence is not bought it is gained. Influence has to be earned and that takes time. Each time you release something, each time you talk and behave is you and your "brand". Oprah works because Oprah is her brand everything that Oprah does is an extension of her brand.

So being an influencer is not just posting some thing online, you have to live it and breathe it. That is why it can be quite hard to do. It is also a main reason why authenticity is quickly found and seen by fans.

Companies also see authentic people

Companies also want to seek authentic people. Does the authentic person live the brand and their principles?

Skillshare’s strategy revolves around collaborating with influencers who have authentic connections with their audiences, focusing on those interested in personal growth, creativity, and self-improvement. Influencers commonly received unique affiliate links and free trial codes to make joining Skillshare more enticing. The campaigns focused on long-form, valuable content where influencers showcased Skillshare’s courses as a meaningful tool in their creative journey.

Who were some of the Skillshare influencer affiliates?

We have found a nice round number of 10 influencers that Skillshare used. You will note the range of followers and that they are mainly on Youtube.

Why?

Skillshare is quite a visual product and Skillshare influencer affiliates are mainly Youtubers. Sure you can write about the product. But seeing it in action runs four important points:

• It is proof that you have used it and can show people how to use it
  
• Pictures tell a thousand words and sometimes you can see what is going on rather than try and write what is going on- regardless of how many pictures you place in text
• Youtube videos can be shared with friends (looking pover the shoulder), paused and have a high shareability function
• It evokes a teaching environment or a friend telling you about something

Ali Abdaal (YouTube)

Follower Count: 4M+
Campaign Approach: Ali is a productivity and lifestyle influencer known for sharing advice on efficiency, study tips, and learning hacks. He collaborated with Skillshare by creating YouTube segments like “How I Structure My Day as a Doctor and YouTuber,” promoting relevant Skillshare classes that helped him enhance productivity.

Unique Offer: Ali’s audience received two free months of Skillshare with his affiliate link, which boosted conversions for productivity-related courses.

Jazza (YouTube)

Follower Count: 6M+
Campaign Approach: Jazza is an artist and illustrator who often shares drawing and animation tutorials. In his videos, he highlighted Skillshare courses that taught advanced illustration techniques and animation skills, creating custom video content like “Learning 3D Modeling for Beginners.”

Nathaniel Drew (YouTube)

Follower Count: 1M+
Campaign Approach: Known for his introspective, documentary-style videos, Nathaniel used Skillshare to emphasize personal growth, storytelling, and mindfulness. His campaign involved endorsing Skillshare courses focused on creativity and video production, helping viewers make deeper personal connections through creative expression.

Erin On Demand (YouTube)

Follower Count: 400K+
Campaign Approach: Erin, a branding expert, shared her business growth tips and entrepreneurial insights. She often featured Skillshare in her “How I Built My Brand” and “Branding Tips for Beginners” videos, recommending courses on social media marketing and branding.

Value Addition: Erin’s content gave aspiring entrepreneurs a glimpse of Skillshare’s relevance for business-focused education, making it especially appealing for small business owners.

Fran Meneses (YouTube)

Follower Count: 500K+
Campaign Approach: Fran is an illustrator who promoted Skillshare courses on illustration and creativity. Her campaign centered on how Skillshare helped her refine her art techniques and business knowledge in her journey as a full-time illustrator.

Audience Reaction: Her viewers, many of whom were art enthusiasts, saw Skillshare as a practical, accessible tool for improving their skills.

Marques Brownlee (YouTube)

Follower Count: 16M+
Campaign Approach: While Marques is primarily a tech reviewer, he promoted Skillshare by discussing courses related to tech skills and video editing. In a few tech reviews, he plugged Skillshare as a valuable resource for learning advanced editing techniques.

Outcome: His audience, interested in tech and media production, found Skillshare’s video editing and tech courses beneficial, leading to high engagement.

Sorelle Amore (YouTube)

Follower Count: 1M+
Campaign Approach: Sorelle, known for her “Advanced Selfies” series and videography, created Skillshare content that inspired followers to explore videography, self-portrait photography, and editing. She crafted content around creative self-expression, encouraging viewers to try relevant Skillshare courses.

Lavendaire (YouTube)

Follower Count: 1.5M+
Campaign Approach: Aileen Xu of Lavendaire focuses on personal growth and creativity. Her Skillshare campaigns included “Favorite Courses for Personal Growth,” emphasizing self-care, journaling, and mindfulness courses on the platform.

Engagement: Her audience, already interested in self-improvement, found Skillshare’s courses on wellness and creativity highly relevant, driving high sign-up rates.

Peter McKinnon (YouTube)

Follower Count: 6M+
Campaign Approach: Peter, a filmmaker and photographer, promoted Skillshare as a platform to learn photography and videography techniques. His campaign included hands-on photography tutorials and highlighted relevant courses to improve production quality.

Thomas Frank (YouTube)

Follower Count: 2.7M+
Campaign Approach: Thomas, a productivity and personal development influencer, endorsed Skillshare in his “Study Better” and “Master Productivity” series. He shared insights on productivity courses and skill-building, framing Skillshare as a resource for students and professionals looking to excel.

This is from Erin On Demand on her Skillshare page:

2677 students and still growing.

And that is the secret fact. You can promote the affiliate product by also promoting your own class. The "promotional" video is online which generates views and traffic to the affiliate link...until you take that video or content down.

Skillshare also showed that:

Diverse Niches, Unified Goal: By working with influencers across niches—art, tech, productivity, and personal growth—Skillshare tapped into different audience segments, showing that its platform caters to a wide range of interests.

Free Trial Incentives: Many influencers provided audiences with two-month free trials, making it easy for viewers to try Skillshare without financial commitment, which encouraged higher initial sign-ups.

Authentic Content Integration: Influencers integrated Skillshare naturally into their content (e.g., showing how they use it to enhance their skills), rather than traditional ad placements, resulting in higher engagement and trust.

Long-Term Relationships: Skillshare influencer affiliates were also on multiple campaigns, increasing brand familiarity and solidifying its reputation as a leading online learning platform.

High-Quality Content: Influencers produced high-quality tutorials, reviews, and walkthroughs that showcased Skillshare’s value, allowing audiences to visualize how they could benefit from the platform personally. It also indirectly showed that Skillshare also looked professional.

"Want to grow your digital product sales? Partner with influencers! Skillshare’s campaigns show how tapping into trusted creators boosts sign-ups through authentic, niche-focused content. 📈 Trust + Targeted Reach = Conversions! #AffiliateMarketing #InfluencerMarketing"

— Dominic (@MyJasonera) October 27, 2024

For more info on affiliate marketing check out our resource page here. Updates? Check out the blog here.

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