Amazon Sales Rank: How Amazon SEO Affects Your Products In Amazon Search

Amazon sales rank?

If you are selling a book or any product through Amazon then you need to know about sales rank. Its Amazons version of SEO.

Getting picked from the first page of Amazon search is important as 70% of all Amazon users pick the products listed on the first page of Amazon search listings.

If you have bought anything through Amazon, you have seen search rank in action.

"To launch a successful product on Amazon, you need to understand SEO on Amazon.". https://www.junglescout.com

There are thousands of products being listed on the Amazon marketplace that automatically get inputted into the Amazon search engine. Those products are also found within normal search engines.

Check out if I wanted to buy the movie Back To The Future. Amazon gets top listing in Google search and they promote the movie as well:

Like with normal search engines, Amazon search is getting more clever at finding what customers want.

The goal of Amazon sales rank is just one thing: To make the customer happy

Your competition is thinking about the A9. You shouldn't be. Here's why.

You might have heard about the A9. And think. Yep, thats all I need to know.

But. There is a problem with the A9 and this is then related to Amazon sales rank.

Amazon is a business, but it is only successful because it focuses on the customer. It did this in its early days and most people laughed at Amazon. They didn't make a profit for years and years. Most professionals didn't buy Amazon stock. But the ones that did knew something that today is well known.

Amazon was building a customer base. And at all cost it made that customer base trust Amazon with everything:

timed delivery
credit card processing
one click processing
the common use of affiliates
reviews and stars are now based upon Amazons
placing upon the screen of sales pages are based upon Amazon
Cloud computing gained more presence
Amazon delivery for sellers
Kindle

Over a half of all shopping is now gone through Amazon.

It is something that you can not ignore.

With might comes followers and a lot of people use Amazon to sell their items. Once a book store Amazon sells everything (hence the A to Z logo arrow).

And if people are actually searching on Amazon then they are more likely to buy.

"If you sell products on Amazon, one of your key concerns should be how to rank your products higher in its search results. This is where Amazon SEO can help". https://www.semrush.com

And just like Google and other search engines out there. If you aren't ranked higher than your competitors then your competitor will get the sale.

But.

Amazon though has a problem. How do they keep Amazon in its roots of being customer focused and still make a profit by selecting the best Amazon product items?

This caused Amazon to create and tweak the A9.

The A9 is Amazons rank criteria which it suggests goes into ranking all the products that it has.

Your competitors and Amazon sales rank

The A9? It is incomplete...by a long shot (above graphic showing the 5 pillars of the A9 is borrowed with love from https://sellerplex.com/amazon-a9-algorithm/)

There is no way that Amazon ranks items on 9 criteria. It can't.

And when you delve a little deeper with deep research you find that the A9 is just for show.

So how many factors are within the Amazon sales rank?

Amazon sales rank is actually very similar to Googles Ranking system.

What Amazon does do is a multiple amount of tracking and testing. They check on the time of day to how well your competitors are doing.

Lets take a little step back.

One of the A9 suggests that a Title is vastly important. It is to attract people to your offering.

But. Just thinking it is about a headline is just not right. Anyone can create a headline that gets people to click on it. Where the A9 falls down (and many websites carry the A9 as the definitive Amazon ranking list...the process has to continue:

Does your page and the many elements within it actually convert?

Yep, and guess what?

Your competitors rank with you. And when you think about it, it makes perfect sense.

But...what happens when you have two identical items?

One of them has to outsell the other by some means. The best seller is either:

better at marketing (bringing more people to your website, therefore you are serious in attracting people to your content...but can you convert?)
better after care (reduces refunds)
better webpage (better trust in the content that you are providing therefore clicking on your link more often)

All this equals a better customer experience.

"It’s all about understanding the algorithm, what shoppers are searching for to find what they need, and how you can outperform your competitors". https://www.searchenginejournal.com/

If your competitor is ranking better than you then your customer experience along the sales cycle (yes, there is a sales cycle from landing on your own homepage to Amazon check out) is not the best. Something is going wrong.

So with just one ranking factor Amazon can start to make a good guess about you, your product and where to place you in their search

So with just one Ranking factor- your competitor, Amazon can figure out a lot about you, your website and how you treat customers.

Also, did you know that Competition isn't listed in the A9?

Because they are proprietary and Amazon doesn't want them manipulated it is difficult to find all of the ranking factors. So they give you the "sneak behind the curtain" and give you the A9.

But, we don't want a sneak peak. We can borderline point the finger at what is being used (because Amazon needs to disclose items and also they do research- which gets published). After deep digging you can have a very very good guess of what factors rank you.

So ultimately we have:

There are the A9. These are the basics. Top level titles (like your headline and description. Price etc).
Then you have 5 more off shoots of those,
and then more off shoots of those.

It all builds up to integrated webs of data all closely linked to one another.

What we have done is to collect them all up and try to explain how to use them for your advantage.

This information actually is helpful to your business as well as Amazons.

Amazon Sales Rank flows and has a compound affect.

If you know competition is a ranking factor then you are going to be more inclined to look at your sales cycle and figure out where to improve your customer service.
if your customer service improves you get more sales,
better sales triggers a better Amazon ranking
more people are going to leave a comment and view related merchandise
you get more back end and subsequent sales from the same, now happy customers.

The main "improvement" factors that can help your products "out rank" your competition

Amazon Sales Rank explains where Amazon is looking and how you can improve your own ranking within the Amazon search engines through research and product analysing.

Amazon Sales Rank is an insight into:

product process improvement
sales cycle improvement
customer improvement
increasing business trust

These are the main factors that can help you and your products do well on Amazon search listings.

The cool thing is that your competitors will have no idea why you are constantly out ranking them. They will keep on changing their title, description, price and to no avail. You will know that it just doesn't work like that.

"If you optimize your Amazon product page for [relevance and performance] , 2 crucial ranking factors, you’ll end up converting and selling more on the site". https://www.wordstream.com

So lets take just one of the ranking factors that Amazon highly probably uses. Business Metrics.

We know that Amazon is a business, so it would be safe to assume that they would use some sort of business metrics on the products that you sell. Why? Because you are using them as a payment processor, sometimes fulfillment centre, customer service, and a shopping cart. Here just one of the Amazon business metrics that you should concentrate on:

Sales Growth over X Amount Of Time

Usually yearly, but many times it can be monthly. It shows if you have seasonal sales, if you are growing or are your sales hitting a ceiling? Are you only having sales at a sales event does that mean your product is only "salesworthy" at a sale? If you are selling only on a calendar festival then your rank will be adjusted to highlight this.

There are a minimum of 34 base factors that Amazon uses to rank your product

Remember these are just the base ones. There are more to uncover.

Jasonera has created the ultimate Amazon Sales Rank guide which shows you step by step how Amazon uses these ranking factors and you and your products can benefit from knowing them.

By just being one above your competition in the search can lead to increased profits.

And as we have seen. More profits generates more Amazon love resulting in higher rankings and more profit.

So how do you rank higher in Amazon search? Check out the Amazon Sales Rank ebook here for $2.99

BONUS 1. The 50 Associate Success Factors

Jasonera understands that many people use Amazon as a business- the Amazon Associate program.

This program has made many people quite wealthy but also many people have tried and not got anywhere.

Most websites state that the best way to improve Amazon commissions is to:

choose the best product with 5 stars
choose a product that is a bit pricey
redirect traffic to Amazon

Most websites have a variation of those 3 points.

The problem?

Its just not true.

Again, just like the Amazon Sales Rank there are multiple different factors to improve your associate commissions. There are many websites doing a good job as an associate and they leave crumbs of information- small traces of their success and if you research hard enough, you can actually figure out what they do.

After a long time researching those various websites, Jasonera has figured out that there are 50 ways to improve your Amazon associate commissions.

We call these The 50 Success Associate Factors.

Every successful Amazon Associate website that we analysed and researched had these factors. It was quite rewarding to see these factors being checked off whilst analysing each successful website. Without these factors your sales are going to be lagging.

For example. Video

One way is to include a video of someone (preferably you) using the product.

It is well known that video sells.
But what sells more is someone using the actual product.
What sells better is the author using the product which they have just bought or have been using for a while and knows "tips and tricks", why it is better than the other products, are there any flaws.

Video sells really well and backs up content.

If you place a video in an email those click through rates for the email increase.
If the video is directing people to a content page, those on page click through rates also increase.
If you create an email before the "video/ content" email that allows people to jump out of the "email experience" to something cool and informative then they are not wary to click on a link to come away from email. Which increases conversions again.

And there are 49 more ways to improve your Amazon associates commissions given for free as a bonus in the Amazon Sales Rank ebook.

BONUS. 2. Report: 15 Techniques Used By Top Selling Amazon Companies

This report started with a blog post. I wanted to know what Amazon FBA sites were selling and how much they were making per month. A simple question which inevitably doesn’t give a simple result.

Ultimately they can range from $5k/ month to $200k/ month. But there is one gleamingly obvious question here. Why is one so low and the other so high? Both seem to be doing very well...but why the difference? What makes one company earn more than another even though they seem to be doing something very similar?

I started to look at the websites and businesses and tried to figure out what they did (or didn’t do) and could it be replicated?

So then I looked more about these high selling businesses and started to figure out what their Amazon sites looked like…

There are 15 common factors that 50 of the most successful businesses on Amazon are using.

Researching what:

their Amazon stores are like
analysing what their websites look like
finding out what Ad agencies are doing- so we can copy them
how many products are being sold
and much more

This is a bonus report within the Amazon Sales Rank.

You can buy your copy of the Amazon Sales Rank (including the bonuses: The Techniques Used By Top Selling Amazon Companies and 50 Success Associate factors) ebook here for $2.99:

This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by Amazon, nor have they been reviewed tested or certified by Amazon.

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