Should I Sell On Amazon KDP?

We all know about Amazon. But with that there must be competition and a whole load of negatives right? But to ask should I sell on Amazon KDP opens you up to a load of positives as well. Some would also argue that the positives greatly outweigh the negatives.

To many this list might seem obvious. Go running into Amazon!

Sure we are going to cover some of the main positives. But remember those negatives.

• Loss of Control: Relying on Amazon for fulfillment means relinquishing a degree of control over the shipping and handling process. Any mishaps or errors in packing and shipping are attributed to Amazon, but they can still impact the seller's reputation and customer satisfaction.
• Competition and Saturation: The popularity of Amazon has led to a surge in competition among sellers on the platform. As more businesses join, product niches can become saturated, making it harder to stand out and gain a competitive edge. People might take your idea/ product if it is going well (the competitive tools you use, they can too).
• Restricted Access to Customer Information: Amazon handles customer interactions, making it challenging for sellers to build direct relationships with their customers. This limits opportunities for marketing, customer retention, and personalized communication.

As long as you remember those and therefore make Amazon a selling platform to spread a message further (rather than relying 100% on it) you will do better than most.

Customer base

One of the most compelling reasons to start selling on Amazon is the sheer size of its customer base. As of my knowledge cutoff in September 2021, Amazon boasted over 300 million active customers worldwide. This means your products have the potential to reach millions of potential buyers, significantly expanding your market reach.

Amazon's extensive customer base isn't limited to a single country; it operates in multiple countries, including the United States, Canada, the United Kingdom, Germany, and many others. Selling on Amazon can be your passport to international markets without the complexity of setting up a physical presence in each country.

Amazon encourages customers to leave reviews and feedback on products they purchase. While this can be nerve-wracking at times, it also provides invaluable insights into what customers like and dislike about your products. Positive reviews can boost your sales, while constructive criticism can guide product improvements.

Brand

Trust is a critical factor in online commerce, and Amazon has worked diligently to establish itself as a trusted brand. Customers associate Amazon with reliability, quality, and excellent customer service. To sell on Amazon KDP, you automatically benefit from this trust factor (called selling by association), making it easier to win over new customers who might be hesitant to buy from lesser-known online stores. Amazon has made it possible that people feel more comfortable with Amazon and in some cases will buy the same product on Amazon rather than if it was listed somewhere else.

It has also been researched that over 50% of online sales go through Amazon, not Google.

Internal Amazon

To sell on Amazon KDP doesn't just mean listing your products on the website. It grants you access to Amazon's vast ecosystem of services and tools designed to help you succeed. Here are a few of them:

• Amazon Advertising: You can run targeted ads on Amazon to increase your product's visibility and attract more customers. The platform offers various ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Amazon Web Services (AWS): If you're tech-savvy and need hosting, cloud computing, or other technical services, AWS is an option. Amazon sellers even receive some exclusive benefits and credits for AWS usage.
• Amazon Kindle Direct Publishing (KDP). The main hub for ebooks. Kindle is Amazons ebook service. But remember people also use Amazon to populate their own online bookshelves and also affiliate sell through Amazon. The KDP hub allows you to upload your template and convert into a fully fledged ebook. You can talk to community, access stats and also create physical books.
  

Prime and Holiday

Amazon has created its own retail events, such as Prime Day and Black Friday. These sales events generate massive revenue and traffic, and as an Amazon seller, you can participate and take advantage of the increased customer activity. Prime Day, in particular, has grown into a significant shopping event, attracting millions of buyers worldwide. For ebooks it is nice to attract traffic to your ebook in the guise of Prime Day- with a discount (done under KDP Select)

Scale

Selling online is hard. What makes the question "should I sell on Amazon KDP" kinda easy is the ways that Amazon can help you if you know very little. Selling on Amazon can be a great way to learn the ropes of e-commerce without the complexity of starting your own online store from scratch. You can start small, test different products and strategies, and gradually scale your business as you gain experience and confidence.

Should I sell on Amazon KDP?

As you can see the positives are very attractive. We could go into the fact that:

• due to that there is competition it will force you to work out better sales pitches, better products and better customer service
• Amazon accommodates and loves sales. Its ranking system loves it.
  

The question "should I sell on Amazon" makes it very tantalizing to try everything. But what we have found on our travels is that you need to find a selling model that you find helpful, you like and works within your budget. You then get used to that model and find the tips and tricks that most people will not notice.

The massive customer base, trusted brand, and robust ecosystem of tools and services make it easier than ever to start to sell your ebooks. While challenges and competition exist, the potential for success on Amazon is vast, and with dedication and the right strategies, you can carve out your niche and achieve your business goals.

How to convert your template/ PDF or Word document into Kindle?

What types of ebooks can you sell on Amazon with success?

Selling 5000- Kindle eBooks in a month on Amazon

The 4 steps to setting up an ebook on Amazon and selling it.

How do you rank your ebooks higher in the Amazon search?

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