What Are The 7 Simplest Ways To Increase Conversions To Sell More Ebooks...Now?

The main problem of trying to sell more ebooks is actually us. We get in the way so much that it is no wonder why people abort their sale or just go somewhere else. We make everything over complicated, we put barriers in the way of the customer wanting to give us their money and ultimately we never get back in contact with them once a sale has occurred.

Sometimes the easiest things are vastly overlooked. We buy more ads, we find more affiliates, we try our very best to SEO everything. But we get the traffic then- nothing. A person landing on a page and then doing something to our liking is the goal. Remember though a conversion is increasing the amount from one thing to another- it doesn't necessarily mean sales. Every stage of the process has to be the best that is can be. This has a trickle down effect- also called a compound effect. 10% increase in one step, a 10% increase in another adds up to huge wins for you.

Now everything mentioned below has been tested, but you can test again, make more tweaks and increase that conversion even more.

Sell more ebooks #1

Did you know that depending upon the audience, a completely lack of pizazz website will sell anything better than a website that has all the bells and whistles?

It is a fact.

When people come onto your website they are Amazon programmed…

• does the item satisfy their need for the item
• can they buy it now and quickly
• how many steps do they need to take to get the thing.

Amazon has everything in one place on one page. You can see if you like the item, you can see if you can buy now, you can see if other people like it (to back up your own judgment and to make you feel safe).

However, if your audience is the Chinese market, they expect more pizzaz on your website, the more the better. Know your audience and don't forget other countries that might have a larger audience and ones more likely to buy.

It is worthy to note that the top left hand part of the screen is the most seen when someone comes onto the page.

Sell more ebooks #2

A nicely produced video (that can not be paused or stopped) on a blank screen converts better than text. If a picture of a video with the play button present is applied to an email then the video gets clicked on.

People when receiving emails are conditioned to stay in "email zone". You need to get them out of this. Allow emails to have links within them to jump onto your website. It allows people to be used to jumping around for content and stuff. So when your sales link comes through the email they are not wary of it and then you can sell more ebooks!

Sell more ebooks #3

I wanted to download a free ebook offered through Twitter. I get to the page, one page stating in very long language and fluff what the book was about- great, just what I thought (admittedly the text didn’t quite convey what the book really offered), let me get it.

Then there is a sign up box to get the ebook. I stop.

I move away and think of a disposable email address that I could use to get the ebook.

Amazon gives nothing away for free…so why does the loneprenuer still do it? Even Tim Ferris suggests not to give anything away for free.

People will buy more from you if they have already bought from you, we all know that, so your email list should technically be built from previous buyers not freebee hunters right?

It took me a long time to realise that the amount of time I put into creating a freebee product would have been better time spent promoting a paid product. Then offer free stuff as email content to technically “paid subscribers”.

I bought an ebook recently, signed up to their Aweber email system…and got nothing. I am still waiting for an email.

I will buy something from them again because they haven’t ripped me off, the content was good for the price and I could see that they actually “did it”.

Sell more ebooks #4

Conversions drop at the “check out stage” of buying. People get remorse or they have to jump through many hoops to fill out the form. But, in 70% of cases they will buy at a later date. Just right not now. So what do you do about it?

Send them an email in 24 hours time revealing the product that they just left at the checkout, its benefits and a great picture of it. However don’t, if you can, reduce the price (53% of big box stores are now doing this).

Retargeting ads also have the same effect. They increase buying by a large degree.

People have buyers remorse. You need to thank them with benefits of their buy and what to expect- technically post selling to them.

Sell more ebooks #5

Having a phone number, address, email and contact details on the sales and “cart” page increases sales. Having one of those "sales assistants" only helps when the person has been on your sites for a while, not straight away.

Sell more ebooks #6

Put a buy button somewhere- usually where someone can see it. Amazon places theirs on the right hand side close to the top. The product is extremely visible and also below it they have an upsell (which also comes at the payment stage).

If you have a product picture, people are conditioned to click on this, so hyperlink it.

Arrows help people find items of interest or tell them where to go further.

CrazyEgg software (and competitors) allows you to see mouse movement on the page. This is really important as you think where people go, this shows you actually where they go.

Sell more ebooks #7

Still favorable after all this time and what gets eyes to your text. The most important bit of text is actually the headline. Without it people just do not click on anything. A headline, even though this information is old as anything, is the main thing you should be concerned about. Headlines are extremely simple to test but can reward with huge increases in conversions. People spend ages on the content, but content it only viable if people read it (headlines also force the viewer down the page). Emails get opened with a headline- not the content, a headline opens a sales page stating the main benefit the customer is looking for.

URLs, SEO, huge numbers of subscribers- doesn’t really matter. If no-one clicks on your links then your pages are dead. I have had literally hundreds of pages within the top 1st and 2nd page of Google and I have had very little traffic from them. No-one was clicking on them because the titles were poor. I created the titles regarding what the pages were about- not promoting them to serve the need of the visitor.

For more information on eProduct selling, check out the Jasonera blog.

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