About Jaserona

This About Us page has taken months to create. If you go into the Wayback Machine it will probably even say "wait a minute, they will change the site again".

This page is also kinda long...so you have been warned :)

Jasonera has been online in various different forms since the 90s (maybe sooner, maybe later).

We:

• have created eproducts for educational facilities
• had constant (and consistent) eproduct sales through Clickbank and Amazon
• have consulted with companies to include educational materials in their practice
• held seminars to professionals on how to continue their professional development
  

Initially we started a music website which was one of the first to deal with electronic music that could be made using only the computer. Articles on the site were being shared through large websites. It was fun. It was successful, but it also ran into different issues. Because the Internet was "new" expanding was difficult. People didn't believe that thousands of people visited daily. We tried to partner with brick stores and they refused. They even stated they only work with other brick and mortar stores.

You see, there is a point where you reach a natural limit on your target audience. Only a certain amount of people are ever going to buy your product/ read your stuff out of your target audience. That is your audience penetration. After a while it gets harder to reach more people with the same message or delivery method. So you either:

• try a different message/ product/ idea related to the initial one
• shout louder
  

We tried the first one. It didn't do that well, so then products are not always evergreen. The flagship products that we had created started to wain. We managed to level it off and then sold it. This was one of the products:

We took a break from websites and created ghost written books/ articles and just gave away content Why? Because the process was fun.

Our next venture was into healthcare. More specifically footcare, which were our jobs. Do what you know.

So we created a very content heavy website with Q&A so that people can ask questions and get a response of what they might be able to do.

But then we noticed something odd. Even though our website had created the content first, some websites took that content, applied it to their site and got the search love, where we got search penalized.

After a few goes of this, it got kinda annoying. More so when those websites refused to remove the content.

Then, we created eproducts and some third party companies refused our product over a lesser product (it was :) ) Why? Because ours was cheaper (it was a leading product that was a gateway for other products which were a little more expensive). Those third party companies stated very clearly they wouldn't host XYZ medical content...even though the same (like exactly the same topic) was being hosted on their site.

You can see the frustration.

Below is the health website we made:

Annnd. Whats the point?

After a while we just stopped. And do you know what?

It was quite refreshing. It is very hard to push a rock up a hill all the time. Sometimes you get dips in the hill, but generally it is a hill.

But once you get the online bug, it is hard to keep away.

So Jasonera was born and we tried to recreate what we previously did. It probably would have worked but there was something different.

We really like the process of creating eProducts, helping and finding out what works and what doesn't within eProducts and online.

But there are lessons to be learned:

Lesson 1

You can not rely on a third party to look after your interests. You must really own the process- especially if it the life blood of your business.

So, if I was selling an ebook on Amazon, what stops them from banning my book? Nothing. That revenue from Amazon? Gone. If I have a "100% Amazon business" I have in reality a business that Amazon owns. Because they own your customers and your revenue.

Amazon is selling medium, nothing more. You use Amazon to spread your name further, not to use it as the main distributor.

Lesson 2

You have to enjoy some part of this process and if you dont then a little wave will easily knock you off course.

It was very easy for us to get dispondant from certain aspects of the business- which is normal, you can not like 100% of the business, there is always something you will not like. As long as those liking factors outweigh the non-liking factors, you are OK.

But if you find it easier to play a game, watch a movie, go out with friends etc, then maybe there is something that is bothering you and you commitment is not there. And that is OK. it is OK to identify the reason and then to fix it or move on.

We realised that having a hobby/ job and then converting that to a website is not the same as making a website from your hobby/ job.

So for the footcare website, we were more interested in the actual patient interaction- true face to face and creating content for them rather than creating a website talking about that content. It is a weird mirror of the same issue but a noticeable one when you are working on it. Therefore the passion wasn't 100%. Then when other websites took that information and never gave credit that initial issue then increased. It was then much easier to keep away from the website rather than to keep typing away because you thought "someone will take it".

Lesson 3

When we stopped and took a step back, we realised that the eProduct creation and figuring out how to sell was the joy. And it is only found through trial and error. Some people call it pivoting but it is just finding the right fit for you. The most fun we had was doing what we know and combining that with the eProducts.

When we started to grow our foot health clinic we also combined that with the website. We helped other health professionals do the same. To a point where:

• Drs and nurses asked us for help in promotion and foot health related content
• We increased traffic to websites- generating more interest for company customers and increasing their appointment book
• We advised a large corporation on how to place footcare within their related health products. We saw a gap in their offerings. That then went Canada wide
  
• We did seminars and created ebooks and eProducts for companies within the foot heath field.

All that was exciting. So why not continue? Why not use digital products to help a small business?

Our journey?

This is going to be a journey.

Sometimes there is just too much information and too much to do. This is completely normal- especially online when things can change in an instant. So at Jasonera we are going to use our knowledge of eProducts and online selling and figure out how that can help your small business.

It's not going to be easy. Journeys can be long, they can be hilly and they sometimes not have the end in sight. But the anticipation of the journey is kinda cool.

We hope you enjoy this journey.

All the best

Jasonera.

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