Best Digital Product To Sell?

This "best digital product to sell" post come as a part 2 from this one. There we talked about the genres and how to create products that keep on selling.

And this is going to be a short post. But I was reading multiple authors suggesting Amazon businesses and found a flaw in their teachings.

And that is the main issue with eProduct creators. In fact most products.

When you read books on selling on Amazon they advise:

• to pick a niche, 
• then an audience and 
• a product to help that audience.

They give examples of products that they have used. Usually vitamins, powders, bars, dog food etc.

Let us go a bit further. What do all these have in common:

• Ford cars
• Game of Thrones books
• iPhone
• Amazon
• Microsoft Products
  

Niche and customers play a huge part in finding the best digital product to sell...but one fact remains

We have talked multiple times about authors missing steps in showing you how to be successful- because success is multi-factorial.

But what made their business successful was in part the product, but also the type of product.

All those examples above show you products that are updated.

Why are powders, vitamins, protein bars and dog food so successful- if you can get into that space?

It is because they are consumable.

All the examples above are companies that you from again and again.

• Amazon is profitable because you keep on buying from them. 
• You buy a car and then years later to have to buy another one. Before that you have to replace bits of the car. Take it into a service.
• People buy iPhones when a new model comes out or when their phone "gets old". But you can arguably state that apart from the features, it is just a phone. The features are added to get you to buy a new phone
• Buy one Game of Thrones book and more than likely you buy others. To keep it going you create a TV show (multiple ones would be beneficial) and tie in merch
• Microsoft gets you to upgrade

Digital products are OK as long as you don't just sell one and that is it. Your product has to be:

• Consumable
• Allow the person to come back regularly
• Change up the style/ create new styles
• Add beneficial features

So when you are finding a new digital product to sell just wonder. Can you upgrade it? Can you add more features down the road?

If not can you add more products to the main product. This then becomes an "add product" model. Your main product (if not upgradable/ consumable etc) has to then have help in complimentary products.

This also goes for affiliate products:

• Is your product a one off sale?
• Can it be combined with another consumable and compatible product?

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More eProduct selling info check out here.

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