Amazon FBA

You must have seen the Youtuber Amazon FBA (fulfilled by Amazon) videos. You look up about Amazon and hey presto, you get sent a barrage of YouTube videos.

Lets get this out of the way first:

not going bad on the people that do it. Anyone can put up a video- they have, respect to that
Youtube is a fine way to promote and show anything that is visual and needs to show moving parts
some are very similar to each other
are they selling something and if they are, are they selling it well- can we help them sell more?

We will also go through the obvious question.

Is Amazon FBA worth it or not? And are we being sold on the idea of FBA or are we actually going to make something through this venture?

Quick overview.

Amazon FBA is the idea that you send Amazon product, they house, pack it and send it out. While also listing on their site. You don't have to do too much on this side. However, there are some negatives with it:

fees
supply
Amazon not listing you or listing another product instead

These are all issues that can affect how FBA is utilised and most Youtubers do mention these. However what we have noticed is that there is a contradiction with many. They suggest about the fees but then talk more about how much you can make. Always the possibility.

Amazon FBA Youtuber #1. What else can Travis Marziani do?

This is Travis Marziani.

This was one of the first videos that I saw all the way through. It was also not the first Travis videos that I have seen. He posts a lot and seems to be one of the people for Amazon selling.

He has 311k subscribers with a range of views to videos of 60-20k- which is a wide range of viewers.

What is enjoyable about the videos is that Travis has:

good production work
he does go into some of the negatives about the venture
he does stipulate that the cost needs everything to be taken into account- included taxes and fees (which you don't necessarily see in other videos)
there are people that have been helped by Travis discussing their stories

But the one thing that gets me is why the reduction in video views from a large subscriber base that seem to be subscribing due to the fact that they want to know about Amazon FBA? Take for example this video:

It is an interview with someone who made $400 million. So why hasn't is got much better views? For me it got something to do with this:

they started off with a $4 million business and grew that
revenue is being applauded but gross profit was quite poor. Take this picture:

They were generating tens of millions of dollars yet came with a quarter of a million dollar loss. Which is huge.

However, in the video they say they were the top 10 seller on Amazon and sales were just going up and up. Yes true, but you lost a ton of cash doing so.

The video seems to be away from "ordinary" people that do not start with a business already generating cash. And how are they losing money?

To lose that amount they are buying ads. It seems to be a theme with a lot of selling videos and websites. Throw enough money at something and it will sell...but conversion? Conversion that just might need to be worked on. I go into a little depth on conversion with paid placement here.

I also found that the interviewing seems just to allow the interviewee to talk. There was very little in the way of:

what were supply chain issues (found later on when revenue then started to dip from $60m to $45m)
why did Amazon force you to destroy stock
how much were the warehouse fees
$60m in sales and $500,00 in profit...like how. Why so low?

Travis Amazon videos

I like them but, as he points out, $1 million in sales is not $1 million in profit:

The above picture is taken from the video at the start of this page. Describing someone who Travis helped. If you have $300k lying around, you are doing OK. If you saved that and the other costs you would have made more than selling on Amazon :) The above is also $28k/ month profit- which is awesome.

So the videos seem to be educational and have some promotion in them (which is fine).

So what can Travis do to increase his promotional efforts?

the idea of promotion and using people who have been helped by Travis is fine. However there should be ordinary people that have little money. How do you make money using Amazon FBA is clearly aimed at people who want to know about this and have little money do do so.
There should be starter package. Something small that people can afford. This would be your lead product filtering people into the Passion Product area. If you look up the Passion Product Package then you get taken to a page with nothing just an email subscription page:

Unsure if this has been tested but why not state what you can get, something free, a ton of testimonials on that page- you have 1000+ people how have gone down this route, get their testimonials up there.

Credibility markers to flag up on the sign up screen. You need to show trust before people will apply their email
I have no idea how much the Passion Product Formula is (can't find the price) and I can't be bothered to look around- it should be there and then
If the Passion Product Formula is not a lead product then it should be a pro product (with email help, groups chat etc). A higher price- but again, we don't know because we don't know the price.
Start from scratch video series

We applied an email address to the above screen and we get:

OK. Where is the product? When you click on the link you get a questionnaire. I wonder how many people click away. This again where a entry level product from Travis would be super cool. I want to know what Travis has to tell me. I want to know more about Amazon FBA and by this stage I would buy something. But at this stage I am also wondering:

what did I sign up to then?
is the mentorship program different to the Passion Product Formula?

The idea behind questionnaires is to see if you want to be tutored. But this is not how they work effectively. Tutoring/ mentorship is a widely used way to engage more with people who want to go that extra mile and are determined enough to do it. They can be very effective to the leader and the student. It works well. You:

build up a loyal base and get them involved
hammer out the testimonials
invite to a group of like minded individuals in a 50 placement talk with Travis
state how you can help, the steps required, time required- are the visitors actually a wannabe or are they determined to do this?

We like Travis's style and we wish him all the best.

More articles on Amazon FBA which you might like:

You can check out how to rank higher with Amazon products here.

Amazon FBA Youtuber Abby

Amazon Youtuber Jatz Naran