Why Did MrBeast Choose Shopify?

Why did MrBeast choose Shopify is a personal question that I was looking for. Especially when you have custom Wordpress stores, stand alone stores, shaky Shopify stock price and a wealth of inbetween.

Clearly we are not within the inner circle of MrBeast and we can not 100% state why, but the process of finding out why has also given us a little more insight into MrBeast, his team and also how odd some companies are behaving.

What we do know

The main thing that Shopify offers is a powerful range of info tool and plugin power. It has this going for them:

• Shopify is best known for its cutting edge e-commerce back end.
• Meta and Alphabet, TikTok, Walmart and other large platforms to provide plug and play e-commerce solutions.
• With its more than 1 million online retailers, and its ShopPay payment processor, the company has perfect knowledge of sales conversions.
• It is easily scale able

We all know that Feastables went onto feature in Walmart and then other stores.

TikTok is a huge platform for the targeted market

And then we get data...and tons of it. If you are selling through Meta, TikTok in the numbers that MrBeast is generating then you are going to get a huge goldmine of data.

If you want to know, the template that MrBeast uses on Shopify is heavily modified, but the Aurora Theme - Pure - Ecommerce Website Template is a very close match :)

Staff

MrBeast knows Youtube and when you read about this, it seems to shock so many people and companies. The guy makes his living on the platform and the only way to know what Youtube likes is to find out and test?! He also had other Youtubers who helped and who he studied (PewDiePie). So companies were intrigued that this would happen. They didn't realise that Youtube:

• sees how long people were watching the videos
• that thumbnails changed click through rates
• that some people jumped off videos at certain points and you could see why
• what adding subscribers and views helped rankings

It is also very odd that they see this meteoric rise. The internet makes this so. It is a selling channel (thats all) and a very quick one at that. So you can virtually see instant results. Mine data, get in contact with fans and buyers of previous products with little cost. So the monetary amounts are not too surprising.

This to us is very baffling and odd. You don't use a platform unless you know how that platform works. 

Anyway.

Apart from the MrBeast regulars MrBeast has also got 2 people who have helped his rise in business. And this is classic "what you should do". 

1. have someone in charge who knows the industry more than you
2. have someone who can manage and direct business decisions

So, MrBeast hires Jim Murray in 2021 to head up Feastables.

Who is Jim Murray? The person who helped RXBar become large. Once Feastable was promoted through Feastable.com they then opened up the Walmart market (again Shopify being used here).

Then we have Reed Duchscher from Night Media

This is where in 2018 MrBeast got signed up through a management company. This company helps creators do more. They also helped with BeastBurger. Aaaaand they also helped MrBeast signup with the various different deals that he has done in the past, including Honey (https://www.dallasnews.com/business/technology/2019/06/09/how-the-dallas-agency-behind-viral-philanthropist-mrbeast-gives-top-youtubers-control-over-their-destiny/). They also:

• increased his channels
• started a clothing line
• took him out of the "bedroom" environment
  
• took away the uncertainty of Youtube ad revenues
  

Guess when MrBeast started to use Shopify? 2018.

So it seems that the Shopify collaboration was created through Night Media to initially sell merch. Then when food products were added, as in Feastables and Jim Murray was added to the roster.

Well, Shopify was just a natural fit as it plugged directly into Walmart.

The start of why did MrBeast used Shopify? Dude Perfect

Now, Reed Duchscher first started helping Dude Perfect with their management and direction/ products. Guess who Dude Perfect use as their merch store?

Shopify.

Now it could have been that through CrateBind (who centralised Dude Perfect content and a user of Shopify). Or it could have been after Reed that Dude Perfect used Shopify but which ever it is Shopify seems to be the main storefront.

There is a plausible possibility, and a very genius one, that Shopify placed their infrastructure infront of these Youtube stars/ Night Media. If you think about it, you will obtain:

• vast amount of sales data for certain niches and demographics
• you are borderline guaranteed sales and lots of it
• if you work closely and do an awesome job then other Youtubers are going to get referred to you. On top of that you will have additional word of mouth marketing from people wanting to use your product because their fave content creator also use it
• it is going to be hard for the content creator to move away from your store

Either way we wish Night Media and Shopify all the best

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