What are some of the heavy hitters doing and what are their ebook selling strategies?
Well if you have a look around you can actually find some authors who readily share their information. One of them is Trevor D Carss who has sold 80+ childrens ebooks/ books.
Oddly enough when you search for Trevor, his home page doesn't show up on the main front page of Google. His marketing presence does- so Amazon, GoodReads and Medium.
He used Amazon to use as a platform to sell his ebooks. Then he goes into the specifics:
As you can see there is a bit of work to do. it is also very social aimed.
But what you are aiming at is for someone to talk about it. But talk about it because they want to rather than they are forced to.
Most popular bloggers get emails all the time asking to review a product. Yours has to be different or you have to do something that will help the person who you are willing to talk to.
Commenting on their blog, promoting their work (properly rather than blatant promotion) and asking relevant questions builds that trust and will start a dialog.
Getting started is hard with one ebook therefore multiple ebooks are simpler because you have already done the ground work.
You also have to be very careful when emailing anyone on a regular basis and spamming them with ads etc. They can complain if they haven't signed up to your email newsletter.
Your ebook selling strategies might not work with some ebooks. This is what Trevor also eludes to.
For me. The topics of my ebooks went againt the grain for a while because they were so new. I had to build online content proving what I was doing. It was a mixture of text and video. The cool part of this? It presold my audience to an extent that the amount of returns were really low- I think I had around 5 in the lifetime of the book.
Even in the childrens story book world where Trevor writes. You might want to think about where parents are looking for online.
I remember when BabyShark first came out. I was told about it through a parent. that parent found out about it through the teacher and playgroup teachers of their kids. They wondering what the tune the kids were singing and the dance that they were doing when they came home. BabyShark was designed for kids but marketed to the adults.
Check out more eProduct selling ideas, theory and breakdowns on the Jasonera blog.
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