A Pro List Some Of Their Best Ebook Selling Strategies

Best Ebook Selling Strategies

What are some of the heavy hitters doing and what are their ebook selling strategies?

Well if you have a look around you can actually find some authors who readily share their information. One of them is Trevor D Carss who has sold 80+ childrens ebooks/ books.

Oddly enough when you search for Trevor, his home page doesn't show up on the main front page of Google. His marketing presence does- so Amazon, GoodReads and Medium.

80+ ebook author tells it all and gives 21 ebook selling strategies

He used Amazon to use as a platform to sell his ebooks. Then he goes into the specifics:

  1. Send 50 daily Facebook messages to potential audience members (start a conversation)
  2. DM audience on Subreddits (relevant Reddit communities)
  3. DM Instagram micro-influencers
  4. DM related Pinterest audiences
  5. Comment on Pinterest boards/pins you like
  6. Go to related hashtags on Instagram and leave comments on others' posts
  7. Go to Instagram accounts of top competitors and leave comments on their fans’ posts
  8. Go to related Facebook Pages and leave comments
  9. Send 100 emails to niche bloggers (top XYZ blogs)
  10. Send 200 emails to potential fans you found via Google Maps search (people list their websites, where you can find their emails)
  11. Email people with big email lists to be mentioned in their next newsletter (consider book reviewers and promo sites)
  12. Leave comments on Quora answers
  13. Message audience on LinkedIn
  14. DM audience on TikTok
  15. Share eBook on freebie sites = Reddit + Facebook (KDP promo)
  16. DM audience on Snapchat
  17. DM audience’s writers on Medium
  18. Add YouTube comments to other creators’ videos (source videos from Reddit)
  19. Talk to librarians via LinkedIn, Instagram (potential collaborations)
  20. Email libraries, bookstores, specialty outlets, schools
  21. Send press release to conventions for librarians, booksellers, and teachers

As you can see there is a bit of work to do. it is also very social aimed.

But what you are aiming at is for someone to talk about it. But talk about it because they want to rather than they are forced to.

Most popular bloggers get emails all the time asking to review a product. Yours has to be different or you have to do something that will help the person who you are willing to talk to.

Commenting on their blog, promoting their work (properly rather than blatant promotion) and asking relevant questions builds that trust and will start a dialog.

Getting started is hard with one ebook therefore multiple ebooks are simpler because you have already done the ground work.

You also have to be very careful when emailing anyone on a regular basis and spamming them with ads etc. They can complain if they haven't signed up to your email newsletter.

Some ebooks are apples, some ebooks are oranges

Your ebook selling strategies might not work with some ebooks. This is what Trevor also eludes to.

For me. The topics of my ebooks went againt the grain for a while because they were so new. I had to build online content proving what I was doing. It was a mixture of text and video. The cool part of this? It presold my audience to an extent that the amount of returns were really low- I think I had around 5 in the lifetime of the book.

Even in the childrens story book world where Trevor writes. You might want to think about where parents are looking for online.

I remember when BabyShark first came out. I was told about it through a parent. that parent found out about it through the teacher and playgroup teachers of their kids. They wondering what the tune the kids were singing and the dance that they were doing when they came home. BabyShark was designed for kids but marketed to the adults.

Check out more eProduct selling ideas, theory and breakdowns on the Jasonera blog.

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