Selling Ebooks Online Study. How Did Mike Shreeve Sell Close To 1 Thousand Ebooks Per Day On Amazon...Using Fiction Ebooks

Mike Shreeve sold 978 fiction books in a day- which is very impressive especially when they are fiction and was mainly selling ebooks online through Amazon. So how did he do it? The link gives Mikes notes and what we have done is to add our own comments and discuss what Mike has written.

Selling ebooks online tips and tricks (using Amazon as our platform)

The link gives us a clue to the underlying framework. Especially the word: Books. He wrote multiple books. They are not perfect but they are good quality. Perfection to one book is a dream. You are not aiming for perfection. You are aiming at good/ high quality then to move on. Therefore you are not spending tons of time writing one book you are spending the exact same time writing a few books. Very few fiction authors make tons of money/ a living through one big tome of a book.

Make sure the “look inside” on Amazon is really cool and noteworthy. A lot of buyers to the the back, check out the front and go into the "look inside" section. These are all "adverts" to your ebook. It is the difference between pro and new. The pros use these sections as gold mines to promote their book using:

testimonials
preface
promoting their other works
about the author
what the book can do for the reader (even on the back pages)
Amazon limiting first few pages to read: they don't have to be a jump into the story, they can just give peoples reviews

He sold the books anywhere which would accept books- Amazon though being the primary source. Most avenues to where people can find your book the better. We all assume that Amazon is the main source, and they are. But it is those small websites and influencers with low viewers which can spread the word and would be more likely to open up and "listen to your pitch"

People like to have fun and to be entertained. If you can mix entertainment and learning together then you will have a good overall book experience.

Selling ebooks online opens up multiple pen names and genres. Some are evergreen genres and some are springing up to cover a demand. So you cover a wide range and you just get writing. Some of those books are multi-part, meaning that some books can be grouped together. So naturally you are more inclined to buy what you know. If you liked the first book then you will like the similar next book.

Price? $2.99 is a nice area to be at

You may need advertisements. The reason being sometimes it is quicker to get started and up and running. This is a good calling if you have multiple books but more difficult if you have one $2.99 book. This is how The Hustle went from a article website to being sold for millions. They used Facebook ads (custom audience) to promote their content. Some sites are cheaper at Ads then others (Facebook is cheap but you have to question the quality of the leads and if they are in a buying mind). Google Adwords is more expensive but are directed for people who are searching for what you are offering. You can also get Adwords discounts. Many people forget local advertisements- news papers and local niche magazines which can be much cheaper. It depends upon your audience. So Mike bought $5-10/ days Facebook ads and then the books sold paid for the ads- the revenue then got thrown back in to make more ads. It was a wait and see approach. Initially Mike made $0 because he sold but he also invested. The more books he created the more he sold which then off set the ad cost.

Mike Shreeve's selling ebooks online tips and tricks: part 2

You need an email list or some way for people to get back in contact with you- or to wait for the next book to come out. This will drastically reduce ad spend and increase profit. With a list over a squeak over 1.5K subscribers Mikes first book in the genre went to top 20s in 3 categories. After a few days the book dropped down and then went back up with Ad spend. Some weeks later Mike blasted the email list again- the book went up. In that one email blast Mike made $447.

If you want to give away your books for free, go for it to build a list or to do something with that. However it is better to go free for a book and then paid for the others in the same series. We have found that free is good to build something, however it can condition people into keeping with the free logic that everything should be free. Target tried to do the same. They went away from discounts and tried to increase the costs of products and have “constant deals”. It didn’t work. People were used to discounts and sales days. It didn’t do too well for Target.

If you are free then the cost per customer is reduced. If you have one brand/ pen name then that should be associated with a range of titles because that pen name/ brand is going to be associated with “something”. People will buy related to that name, sometimes all the works of that author.

Free can be a curse. What happens if you tell everyone the information that they wanted to know? They won’t buy anything else you have solved their issue, unless you have a super version. Free is a brand builder and shows off your expertise- but free has to mean something, what is it going to achieve?

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