Should You Wish For More Online Traffic?

Just thought of this: More online traffic, good or bad? Had to write it that way so I dont get people who drive coming on the site. It's a quick article.

It was brought up from the recent posts on this site- which can be found here. Jasonera blog.

All of them, bar none wanted more traffic. 550k in a couple of months! Millions per year!

How many times have you heard these:

• pay for your traffic
• SEO everything in sight

That little trickle of traffic that comes to your site is awesome. It is the payoff of all that hard work. This is it, this is what you have wanted.

Is more online traffic actually what you want?

My argument is no, you should not have tons of online traffic right away.

So lets first figure out what happens with this super high res graphic:

• traffic comes to your site from a source
• your website page leads them to what you want them to do
• they take action
• usually they leave and never to come back, but good websites have subscriptions in some way shape or form to get people to come back to the site. Sometimes getting a subscription is the action
• the also subscribers generate traffic

This is a perfect system.

You are also assuming that everything works the way that it should.

Too powerful excess traffic can cause problems

There have been many books and instances where having too much traffic can cause problems because the issue is not traffic as such, it is what happens to that traffic and how it interacts.

• One company sold out of stock on Amazon. Cool you may think. However they were out of stock and grumpy customers now started to show. Their store started to suffer in reduced sales and negative comments gave poor reviews. The only way they could get back to pre-out of stock levels was to discount and readvertise. The whole experience took time, money and a dent in trust
• MrBeast drove traffic to their app shop. It recieved technical difficulties resulting in MrBeast stating: “We accidentally drove too much traffic to the app too fast haha, try again in an hour”

What happens is that the funnels of your sales system are broken. We talk about sales systems with affiliates here.

Too little traffic and you can slowly build up and figure out what happens when people go on your website yourney.

Website journey

Every website has a journey, what you want people to do and what happens when they don't do that.

If you want more newsletter subscribers then everything you do is going to be geared towards that. But what happens to the newsletter subscribers? Are they sent back into the website when updates are present? Are they sent on an email journey? Will you have time to interact with your email subscribers or is it automated?

If you are selling an ebook do you know how to cope with any technical issues? Is there a system in place for refunds? What would your customer service be in answering requests?

Is those systems are not in place then the sales process starts to fail. With Amazon, they look at customer experience, comments, ratings, delivery times, refunds. So you need these systems to be robust at the start.

So when we looked at The Hustle the main issue was content. More content, more subscribers and more revenue. So, do you create 1 article a day? Or do you compete with some of the top companies in that sector doing 100-200 articles a day? So even with article creating, there has to be a process to create those things in a way that is going to meet customer expectations and your ability to create them.

This is what happens to unfiltered affiliates. If you promote a product that everyone is promoting then your systems are going to be irregular because:

1. pay per click is going to fluctuate- probably go higher
2. SEO is going to be difficult as more people complete for the same keywords
3. why your product if everyone is getting the same deal

Anyway, just a quick article. For more info about digital products, check out the Jasonera blog.

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